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  • Affirmation Cards for Mums

    Affirmation Cards for Mums

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louiseeastcoaching
Can we stop glorifying “doing it all”? This i Can we stop glorifying “doing it all”? This is what I was told women do. I believed if I just got more organised, more efficient, more disciplined, I could excel at work AND be the perfect parent AND maintain a spotless home AND have time for self-care AND keep up with friends AND... But here’s what I didn’t understand: there’s always a trade-off. The “doing it all” narrative is toxic because it ignores the reality of finite time and energy. It makes us feel like failures when we make perfectly reasonable choices about where to focus our attention. What if instead of trying to do it all, we got intentional about doing what matters most in each season of our lives? And what if we stopped pretending we have to do it alone or have it all together all the time? The “doing it all” myth is deeply tied to outdated gender norms that expect women to be the primary orchestrators of family life while also excelling professionally. But asking for help isn’t admitting defeat - it’s being smart about your resources. We need to challenge the way things have always been done. Why is it assumed that mothers will naturally handle the bulk of family logistics? Why do we apologise for delegating when male colleagues do it without question? The magic isn’t in balancing everything perfectly. It’s in knowing your priorities and being okay with the trade-offs that come with them. You’re not failing because you can’t do it all. You’re human and you’re choosing what matters most right now. 💪🏼 What would change if we celebrated intentional choices instead of impossible standards? #workingmothers #tradeoffs #intentionaliving #workingparents #realisticexpectations #doingitallmyth #intentionalchoices #worklifebalance #mumlifeunfiltered #motherhoodjourney #parentingrealities #selfcareforworkingmums #mentalhealthformums #mumguilt #genderequalityatwork #womenempowerment #mumswhowork #workandfamily #momlife #momsupport #selfcompassion
Support looks different for every working mum. But Support looks different for every working mum. But having it? That’s not a luxury — it’s a lifeline. It might look like: 📱 A group chat with other mums who can jump in for last-minute school pickups 🏡 A childcare educator who feels like part of your chosen family 💼 A workplace that truly gets that “family emergency” means drop everything 🤝 Women who celebrate your wins and don’t flinch at your messy truths 🏠 A partner or parent who steps in without needing to be asked twice This isn’t about luck. It’s about strategy. It’s about building the kind of village that helps you breathe again. Because real leadership? Means knowing when to ask for help. And letting yourself receive it. You don’t have to do it all alone. You were never meant to. Tag someone who’s part of your support crew — or drop a comment if you’re ready to build one. #workingmumlife #reclaimedlife #villageofsupport #motherhoodandcareer #ambitiousmothers #emotionalresilience #leadershipinmotherhood #workingmums #workingmumlife #worklifebalance #mumcommunity #mumlife #workingmothersupport #careerandmotherhood #workfromhome #workingmumsofig #mumlifeaustralia #mumguilt #workingmummy #strongmums #mumsinbusiness #motherhoodunfiltered #aussiemums #parentingsupport #workplacewellbeing #selfcareformums #delegationiskey #workingmomlife #workingmumtribe
There’s something powerful about being in a room There’s something powerful about being in a room together (in person without a doubt, but even online if the space is held with purpose and care). ✨ The kind of space where women exhale. Where we speak the things we’ve been carrying. Where we find the words we didn’t know we had. Where we feel a shift — not just because we’ve been “taught”… but because we’ve been seen. Over many years, I’ve had the privilege of holding those spaces — in workshops, circles, team sessions, retreats, and events. And now… it’s time to give this part of my work a home of its own. 🎤 My speaking & facilitation page is almost live — and it’s where you’ll find exactly how I work with organisations, groups, and communities who want something deeper than just a “feel-good” session or a download of content. 🔥 Think: ✔️ Compassionate disruption ✔️ Practical tools that land ✔️ Conversations that go beyond surface-level. Whether it’s motherhood, leadership, identity, or wellbeing — this is where we bring the real talk into the room. 🌟 More soon. But for now… A little peek, in their words… #speaking #facilitation #workingmothers #leadershipcoaching #eventspeaker #reclaimedlife #leadershipworkshop #leadershipdevelopment #womeninleadership #womenempoweringwomen #communitysupport #workshopsforwomen #personaldevelopment #mamaempowerment #leadershipgrowth #womeninbusiness #courageousconversations #authenticleadership #bossmoms
Here are a few bonus things I couldn’t fit… • (Lovingly) challenging people on the stories they are telling themselves. • Keeping articles I want to read open in my browser for months and months. • Singing and dancing around the house to 80s music. • Avoiding going to the petrol station until my tank is on reserve fuel. • Listening to podcasts about people who have escaped from cults. • Enrolling in courses before I’ve even finished the last one. • Gaining unexpected free time when something is cancelled. • Hearing someone quote me or say they had a “Louise moment.” • Putting my Christmas decorations up in early November (it’s nearly time!). We’ve all got quirks! Can you relate to any of these? Let me know in the comments. #workingmums #mumlifeau #mumsofinstagram #aussiemums #workingmumlife #realmotherhood #selfgrowthjourney #mindfulnessformums #selfcompassion #momhumor #reallife #selfcareformums #mumcommunity #momlifebelike #melbournemums #sydneymums #brisbanemums #australianmums #perthmums #adelaidemums #mumthoughts #honestmotherhood
Stop apologising for your schedule. Start advocati Stop apologising for your schedule. Start advocating for the value you bring to your employer. Instead of: “Sorry I have to leave early again...” Try: “I’ll finish this tonight and have it ready first thing tomorrow.” (If your work hours include working at night.) Instead of: “I know I work weird hours...” Try: “My schedule allows me to be available for both morning and evening client calls.” or “My schedule allows me to be available for collaboration in the daytime and deep focus work at night.” Instead of: “I hope it’s okay that I work from home...” Try: “Working from home today means zero commute time and 100% focus on the Johnson project.” Your messaging matters. Frame your flexibility as strategic, not apologetic. Highlight outcomes, not hours. Show confidence in your choices. Smart people will see the value you bring. Want more tips for managing the perceptions of your flexible work arrangements? Check out my latest blog via the link in my bio. #workingmums #workingmothers #careerandmotherhood #flexiblework #worklifebalance #workingmumlife #workingmomlife #confidenceatwork #careercoachformums #womeninleadership #maternitycoach #selfadvocacy #professionalwomen #mindsetformums #leadershipcoach #careeradviceforwomen #momsoftiktok #australianmums #femalepower #femaleleaders #womenempowerment
You know that feeling at 5:30pm when your kid asks You know that feeling at 5:30pm when your kid asks for extra screen time before dinner and you just... can’t? You’ve made 47 decisions before breakfast, negotiated three sibling disputes, hit five deadlines at work, and now saying no feels like climbing Everest, even though you agreed with your child earlier that you’d stick to the limit today. That’s not weakness. That’s willpower depletion – and it’s science. Here’s what they don’t tell you: willpower is like your phone battery. Every decision, every “no”, every moment of self-control drains it a little more. By evening, you’re running on 2%. We think we need MORE willpower, but that’s not the most effective solution. We need LESS decision-making. Think rituals, not willpower. ✨ Lay out gym clothes the night before (so the early morning version of you doesn’t see getting dressed as a hurdle) ✨ Meal prep on Sunday (so the hangry version of you doesn’t order takeout) ✨ Set a 15-minute “you time” alarm (so the exhausted version of you actually takes that break). When something becomes automatic – a habit, a ritual, a system – it stops draining your willpower tank. You just... do it. No negotiation required. You’re not failing because you lack discipline. You’re human, with a finite amount of decision-making energy. The secret is designing your life so the important stuff happens on autopilot. What’s ONE decision you could take off your plate by turning it into a simple ritual? Drop it in the comments 🩷 #workingmumlife #mumsofig #mumlifeau #aussiemums #melbournemums #yarravalleymums #maroondahmums #careerandmotherhood #busymumlife #workingparents #motherhoodandcareer #overwhelmedmum #supportformums #selfcareformums #lifecoachingformums #worklifebalance #decisionfatigue #habitsforlife #ritualsandroutines
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The information provided by Louise East Coaching and Consulting is for educational purposes only. It is general in nature and is not based on a complete assessment of your personal situation and requirements. The information should not be used as a substitute for professional medical or mental health advice, diagnosis or treatment. Always consult your health care provider if you have any medical or mental health concerns.

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