Louise East Coaching and Consulting
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    Affirmation Cards for Mums

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I hear versions of this all the time from working I hear versions of this all the time from working mothers. "Things will settle down after this project." "Once the kids are a bit older." "After the school holidays." "Once we get through this term." "After this busy season." I've even said them myself! It's all valid and real, but the problem is that life often doesn't work that way. There will always be another deadline. Another commitment. Another event. Another thing that needs your attention. Sometimes the problem isn't the week. It's the pace we've slowly come to accept as normal. A pace where we're constantly pushing through. A pace where we're always waiting for a future version of life to begin. A pace that leaves very little room for us, with no end in sight. Many women assume they're struggling because they need to be more organised, more disciplined or better at managing their time. But often they're already doing an extraordinary job managing an extraordinary amount. While we might need to ask: "How do I get through this week?" We really also need to ask: "Is the way I'm living actually sustainable?" Because there is a difference between coping and thriving. And many women have been coping for so long that they've forgotten they're allowed to want more than that. How long have you been telling yourself things will settle down soon? #WorkingMothers #MotherhoodAndCareer #ThrivingNotJustSurviving #MatrescenceMatters #SustainableMotherhood
People often know me for my work with mothers. Bu People often know me for my work with mothers. But I also spend a lot of time working with teams and leaders (some of whom are also mothers). And honestly, there are more similarities than you might think. Whether I'm supporting a mother, a leader or a team, the work often comes back to the same things: Understanding ourselves. Understanding each other. Having conversations that matter. Creating change that actually lasts. I recently facilitated a team development day and received this feedback afterwards. I never take the trust people place in me lightly, and I'm always grateful to be invited into these conversations. If you have a team that would benefit from more clarity on how to work together effectively, or handling specific challenges, get in touch. I’d love to chat. #LeadershipDevelopment #Matrescence #WorkingMothers #WorkplaceWellbeing #WomenInLeadership
For a long time, I treated rest like something I h For a long time, I treated rest like something I had to earn. Once the work was done. Once the house was sorted. Once I'd replied to the messages. Once I'd helped everyone who needed me. Once I'd caught up. The problem is that for most working mothers, there is no finish line. There is always another email. Another load of washing. Another form. Another person who needs you. Another appointment. Another thing you could be doing. If rest only comes after everything is finished, you will never get any. We're very good at working hard, being capable, responsible and helpful. But many of us have never learned how to rest without first proving we've done enough to deserve it. So we sit down and immediately think about what we should be doing. We take a break and feel guilty. We finally get a moment to ourselves and start using it to catch up on life admin. Rest becomes something squeezed into the gaps rather than something that supports us to keep going. The truth is, rest isn't a reward for finishing everything. It's part of how we sustain ourselves. As humans, we need rest to thrive, mentally, emotionally and physically. Our body does important work while we are resting. There will always be more to do. That doesn’t mean your need for rest becomes less important. #WorkingMumLife #MotherhoodUnfiltered #RestIsProductive #SelfCareForMums #MatrescenceJourney
Have you ever wondered where your ambition went? Have you ever wondered where your ambition went? I hear this from mothers more often than you might think. Women who used to be excited by the next promotion, the next opportunity or the next challenge suddenly find themselves questioning whether they even want those things anymore. It can be unsettling. Many start wondering if they've become less driven, less motivated or less ambitious than they used to be. But I don't think that's necessarily what's happening. I think we have a very narrow definition of ambition. We tend to associate it with climbing higher on the ladder we're already on, earning more, achieving more, and constantly wanting the next thing. And for some women, that absolutely is what ambition looks like. But it's not the only version. Over the years, I've watched many mothers become deeply ambitious about creating a life that feels aligned with their values. They're ambitious about being present with their children. About building meaningful careers. About protecting their wellbeing. About having enough space and energy for the people and things that matter most. Ambition often gets redirected rather than reduced. Motherhood changes us. It changes our perspective, our priorities and sometimes our definition of success. We stop feeling ambitious about some of the things we thought we were supposed to want, and start feeling ambitious about different things. The challenge is that when society only recognises one version of ambition, women can mistake that shift for a lack of ambition altogether. I see something different. I see women becoming clearer about what matters to them. Have you ever mistaken a change in priorities for a lack of ambition? #MatrescenceMatters #WorkingMums #RedefiningSuccess #MotherhoodAndCareer #AlignedLiving
I think a lot of conversations about boundaries mi I think a lot of conversations about boundaries miss something important. The reason women say yes instead of no isn't always because they’re people-pleasing or incapable of setting boundaries. They’re saying yes because they care. They care about their children. Their work. Their communities. Their friends. Their families. They want to do things. They don't want to miss out on things that matter to them. But capacity still matters. One of the hardest lessons I’ve had to learn is that something can be meaningful, worthwhile and aligned with my values and still not be the right thing for me to take on right now. I still need a reminder sometimes, because in the moment I'm all excited and ready to jump on board. What about you? #louiseeastcoaching #bounderiesarehealthy #honestmum #moretomum #melbournemum
One of the hardest parts of matrescence is that yo One of the hardest parts of matrescence is that you can feel completely different and not know how to make sense of it. Many mothers feel less confident in themselves because they're no longer operating the way they used to. Things that felt easy feel harder now. Their brains don’t seem to work as they used to. We often interpret those changes as loss. The research on the maternal brain suggests we may need a more nuanced view. Motherhood changes the brain. But change and decline are not the same thing. Motherhood hasn’t made you less capable, even if you do wonder what happened to your brain some days. I've written a new blog unpacking what the science says about the maternal brain and why many mothers deserve more compassion and grace around this topic. Link in bio. #Matrescence #MaternalBrain #MotherhoodJourney #MotherhoodAndCareer #WorkingMumLife
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