Louise East Coaching and Consulting
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Your career and your personal life aren’t separate Your career and your personal life aren’t separate. They influence each other all the time. How you show up at work is shaped by what’s happening at home. The decisions you make about your career are shaped by what matters to you outside of it. And the pressure of holding both can feel like a lot to navigate on your own. This is why I do the work I do - supporting women in their career and personal life. Stepping into a new leadership role while managing the demands of motherhood. Thinking about a career change while trying to create more space in life. Navigating challenges at work that are impacting confidence more broadly. Figuring out who they are now and what that means for their career. You get to bring all the different parts of you and your life to coaching. It all matters. It all affects how you feel, think and show up each day at home and at work. I'm so grateful that I get to work with amazing, inspiring women who are courageously facing challenges, learning new things and proactively seeking ways to build the life they want. If you're looking for someone who gets the complexities of working motherhood and can help you think through both your career and personal challenges in a way that actually fits your life, you’re welcome to reach out. #workingmothers #motherhoodandcareer #careermumlife #womenwholead #leadershipandlife
When I first became a life coach, I found it surpr When I first became a life coach, I found it surprisingly hard to say out loud. It wasn’t that I lacked confidence in my skills or my ability to help people. It was more a fear that my new work would feel… less important. Before that, I was working full-time in corporate, dealing with senior leaders and CEOs. I was dealing with strategy and large teams. I was already coaching and had an executive coaching certification, but this felt different. Less serious, perhaps, despite the fact that I genuinely believed in the power of coaching in all areas of life. Then, I realised I had absorbed a very specific idea of what makes work valuable. Proximity to power. Titles. Status. So even though this work mattered deeply to me, part of me still saw it as a step down. I see this with a lot of women. When they start to move towards work that fits their life better, or feels more aligned in this stage, they might notice that the new work feels smaller. Less impressive. Less legitimate. Even when it’s not. That’s not about the work. It’s about the lens we’ve been given. My life coaching certification has actually been invaluable. It’s given me the ability to create my own coaching approach - combining the structure of executive coaching with the deeper work of life coaching. I also get to work in both arenas - corporate and with individuals seeking change in their lives. I love it. Sometimes we can’t see how things will evolve, but the things we learn throughout our careers all work together for our benefit. Have you ever felt a similar shift in how you see your own work? #LifeCoaching #CareerEvolution #SelfDiscovery #WomenInBusiness #WorkThatMatters
You’re not burning out because you’re not good eno You’re not burning out because you’re not good enough or capable enough. Most of the women I work with are capable, experienced, and used to carrying a lot. They’ve learned how to make things work, even when it’s hard. Burnout shows up when the demands keep increasing and nothing meaningful shifts to support them. The role expands, and expectations stay high. The invisible load at home doesn’t disappear. So you keep adjusting. You pick things up, hold more and stretch a bit further. For a while, that works. Until it doesn’t. This is not a capability issue. The problem is the weight you’re being asked to carry across both work and motherhood, often without it being fully seen or supported. Which is why trying to fix it by pushing harder, being more efficient, or “getting on top of everything” doesn’t resolve it. It just keeps you in it. What does help is starting to look at the demands more clearly. Where are they coming from? Which ones actually matter? Which ones have quietly crept in and stayed, even though they’re no longer necessary? And where are you holding things that were never really yours to carry alone? This is where things can begin to shift. Instead of doing more, you become very deliberate about what you continue to hold and what you begin to question. If you’ve been feeling stretched or like you’re constantly trying to keep up, this isn’t a sign that you’re falling short. It’s a sign that something about the demands needs to change. If you want support to work through this in a way that fits your life, you’re welcome to reach out. #workingmothers #motherhoodandcareer #mentalload #sustainablecareers #motherhoodandambition
Sharing some photos of the beautiful mothers in my Sharing some photos of the beautiful mothers in my family today. 🥰 My mum, who I miss deeply. My mother-in-law, who is the best earthly mum I could have in the absence of my own. And my two stepdaughters, whom I love so much, and whom I’ve had the privilege of watching become incredible mothers themselves. Mother’s Day can bring up a lot of different emotions. For some women, it’s joyful. For others, it can feel complicated, lonely, exhausting, disappointing, or deeply painful. Some women are: 🌸 Missing their mother. 🌸 Navigating a difficult relationship with their mother or mother-in-law. 🌸 Longing to become a mother. 🌸 Grieving children they have lost. 🌸 In the thick of motherhood and barely keeping up. 🌸 Mothering alone or without enough support. 🌸 Finding their way as a step mum, foster mum or mother figure. Many women carry hopes into this day. To feel seen. Appreciated. Thought about. Loved in a way that feels genuine. Sometimes that happens beautifully. And sometimes the reality doesn’t quite meet the hope. The breakfast you imagined doesn’t happen. The effort feels rushed or missing. You still carry most of the load of the day. You feel guilty for wanting more acknowledgement than you received. It can feel harder to admit than people realise. Because underneath something very human: A desire to feel valued for all that you hold and give, day after day, in ways that aren’t always visible. So wherever this Mother’s Day finds you, I hope you can be gentle with yourself. I hope there is at least one small moment that feels comforting, grounding, or meaningful to you. A quiet cup of tea. A hug from your child. A message from someone who understands. A deep breath. Some words of affirmation. A moment of connection. I hope that in your heart you know that you do and give so much, and that your work is deeply significant, valuable and worthy of being recognised and appreciated. You matter. You are valuable. You are making a difference. And if today feels emotionally complicated, you’re not doing it wrong. You’re human. Sending you love today. #mothersday #honestmotherhood #motherhoodjourney #matrescence #motherhoodunfiltered
Feeling stuck when it comes to starting something Feeling stuck when it comes to starting something new? We’re often told that if we want something badly enough, we just need to “start”. But if it were that simple, you wouldn’t find yourself at the end of the day scrolling your phone, wishing you’d done something for yourself. What I see in the women I work with, and in my own life, is that it’s rarely about motivation. It’s about how much you’re already carrying. Starting something takes energy - mental, emotional, and physical. And when your day has already been filled with decisions, responsibility, and the constant background load of motherhood, even small things can feel harder than they should. It’s not their size, it’s that there are too many steps in the way. A walk sounds good, but you have to find your shoes, check the weather, and think about the kids. You might want to journal or exercise, but it feels like one more thing to organise and fit in. Meanwhile, scrolling is easy. No decisions. No effort. No setup. So it’s not surprising that you end up there. When starting feels hard, it’s often because the entry point is too high for where you’re at. After a full day, even small barriers can be enough to stop you. Instead of trying to push through that, see what happens if you lower the starting point. ✨ Putting your shoes on instead of committing to the walk. ✨ Opening the document instead of finishing the task. ✨ Doing two minutes instead of trying to do it properly. You’re not trying to build discipline here. You’re making it easier to begin. If you’ve been judging yourself for not starting, it might be worth looking at what’s in the way, rather than assuming it’s a lack of motivation. You don’t need more pressure. You need less resistance. #workingmothers #motherhoodandcareer #mentalload #careermumlife #realisticselfcare
Perhaps my last Mother’s Day bracelet from my son. Perhaps my last Mother’s Day bracelet from my son. Next year, he starts high school, and we won’t have any more Mother’s Day events at school. We have our first Transitioning to Year 7 evening later this month and since we’re not even half way through Year 6, it feels strange and a bit sad to start thinking about his high school journey. Things will change significantly for him. And things will change for me, too. Sometimes, with all our loving focus on our children, we forget that we, too, are dealing with changes. In ourselves. Motherhood involves continuous adaptation. Motherhood, and each mother, evolves as we pass through different life stages (that's our matrescence). I don’t think we talk enough about that part. How each new stage asks us to let go of something while learning something new about ourselves at the same time. How your role slowly shifts. The practical care changes. The worries change. The way you’re needed changes. And the shape of your days, your routines, your freedom, even the way you think about yourself and your future can begin to change too. There’s pride in watching them become more independent, and also a quiet sadness in feeling parts of motherhood slipping away before you’re quite ready. Different stages of motherhood can ask more of us emotionally than we expect, because we’re adjusting too. I think it’s worth paying attention to the emotions these transitions bring up, rather than brushing past them or telling ourselves we’re being silly or overly emotional. There’s often something important sitting underneath them. Love. Grief. Identity. Change. The awareness that time is moving. Many mothers are carrying more emotion around these transitions than we openly talk about. So if the stage you’re in feels bigger or more emotional than you expected, you’re probably not alone in that. 💜 #matrescence #motherhoodtransitions #motherhoodjourney #honestmotherhood #mumlifeaustralia
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